Mike Morse Law Firm is Michigan’s largest personal injury law firm, founded in 1995 by attorney Michael J. “Mike” Morse and headquartered in Southfield. The firm focuses on representing injury victims in auto, truck, and motorcycle accidents, along with other personal injury matters, and reports recovering more than $2 billion for clients while serving over 100,000 people. Morse, a Detroit native and University of Detroit Mercy School of Law graduate, built the practice from a single rented desk into an operation with roughly 250 legal professionals and multiple offices across the state. People searching for the firm typically want clear information on its practice areas, track record, founder’s background, and public reputation.
Mike Morse Law Firm: Quick Profile
| Detail | Information |
|---|---|
| Full Name | Michael J. “Mike” Morse (founder); Mike Morse Law Firm / Mike Morse Injury Law Firm |
| Profession | Personal injury attorney and law firm |
| Legal Role | Founder, owner, and trial lawyer (plaintiff-side) |
| Law Firm | Mike Morse Law Firm (est. 1995) |
| Practice Areas | Personal injury (auto, truck, motorcycle accidents; dog bites; premises liability; wrongful death; Social Security Disability) |
| Location | Headquarters: 24901 Northwestern Highway, Suite 700, Southfield, MI 48075; additional Michigan offices |
| Education | B.S. Business (honors), University of Arizona (1989); J.D. (cum laude), University of Detroit School of Law (1992) |
| Bar Admission | Michigan (1992, active and in good standing per public profiles); Wisconsin noted in some records |
| Known For | Largest personal injury firm in Michigan by self-description and multiple profiles; high-volume accident cases; community programs such as Project Backpack |
Who Is Mike Morse Law Firm?
Mike Morse Law Firm is the professional entity built around attorney Michael J. Morse. Morse is a Michigan personal injury lawyer who founded the firm in 1995 after early career experience at a small firm. Public biographical materials describe him as a Detroit native whose father was also a trial lawyer; Morse has said he planned to join his father’s practice before his father’s death during Morse’s first year of law school. The firm markets itself as Michigan’s largest personal injury practice, emphasizing contingency-fee representation for people injured in vehicle crashes and related incidents.
Search interest centers on practical questions: whether the firm handles a given type of claim, its results, office locations, and the founder’s credentials and public profile. The firm’s heavy advertising (including the memorable 855-MIKE-WINS number and long-running television spots) has made the name widely recognizable in metro Detroit and statewide. Profiles on Martindale-Hubbell, Super Lawyers, and the firm’s own sites consistently identify Morse as the founder and principal figure.
Mike Morse’s Legal Career
Morse earned a Bachelor of Science in Business with honors from the University of Arizona in 1989 and a Juris Doctor cum laude from the University of Detroit School of Law in 1992. He was admitted to the Michigan bar in 1992. After graduation he joined a small firm for hands-on experience before founding his own practice in 1995—on his late father’s birthday, according to his own account—after being let go by a firm connected to his father’s former associate. He started with minimal infrastructure: a rented desk and a telephone.
The firm grew steadily. By the late 2000s and 2010s it had expanded staffing, moved into larger headquarters at Northwestern Highway in Southfield, and launched television advertising that helped establish the 855-MIKE-WINS brand. Morse has described a 2007 office fire as a catalyst for improved systems and a 2008 hiring of an operations executive as a turning point that allowed scaling. Public materials list the firm as having grown to more than 150–250 employees and legal professionals at various points, with claims of serving tens of thousands of clients and recovering $1 billion to more than $2 billion in total results.
Beyond client work, Morse has lectured on law-practice management, served as an adjunct professor at University of Detroit Mercy School of Law (roughly 2006–2010 in some accounts), acted as a case evaluator and arbitrator in Wayne, Oakland, and Macomb counties, and held leadership roles with the Michigan Association for Justice. In 2020 he co-founded Fireproof (with John Nachazel), a coaching and mastermind company for law-firm owners, and co-authored a book of the same name that became an Amazon bestseller in its category. He also hosts or has hosted content under the “Open Mike” banner.
Education and Qualifications
Verified education is straightforward and consistent across professional directories: undergraduate degree in business from the University of Arizona (1989, with honors) and law degree from the University of Detroit (later University of Detroit Mercy) School of Law (1992, cum laude). Michigan bar admission occurred in 1992; public attorney-directory listings describe him as active and in good standing with no public record of disciplinary sanctions in the primary sources reviewed. Some directories also list a Wisconsin admission from 1981, though Michigan practice is the clear focus.
Professional memberships cited in biographical materials include the State Bar of Michigan (Automobile Negligence Section in older listings), American Association for Justice, and prior executive-board service with the Michigan Association for Justice (or its predecessor). He has been described as AV-rated by Martindale-Hubbell and has received Super Lawyers recognition in multiple years, DBusiness Top Lawyer listings, Michigan Lawyers Weekly honors (including Leader in the Law and 21st Century Innovator), and selection among “America’s 50 Most Influential Trial Lawyers” by the National Law Journal and Trial Lawyer Magazine. More recent recognition includes Best Lawyers in America for personal-injury litigation—plaintiffs.
What Type of Law Does Mike Morse Law Firm Practice?
The firm’s documented core is plaintiff-side personal injury, with particular emphasis on motor-vehicle cases under Michigan’s no-fault system. Practice areas repeatedly listed on the firm website, Super Lawyers, Martindale, and directory profiles include:
- Automobile accidents (first- and third-party claims)
- Truck and commercial-vehicle accidents
- Motorcycle accidents
- Pedestrian and rideshare (Uber/Lyft) incidents
- Dog-bite and animal-attack injuries
- Slip-and-fall / premises liability
- Wrongful death
- Social Security Disability claims
- Related catastrophic injuries (brain injury, spinal injury, construction accidents in some listings)
Michigan no-fault law creates a dual system of first-party benefits (medical, wage loss, attendant care) and third-party tort claims for serious impairment or death. The firm markets itself as handling high volumes of these claims and frequently highlights recoveries that exceed initial insurance offers. Representation is described as contingency-fee based (commonly listed around one-third), with no upfront fees and payment only if recovery is obtained. The firm does not primarily practice criminal defense, family law, or general corporate work; its public identity is injury and disability advocacy.
Mike Morse Law Firm and Its Operations
Headquartered at 24901 Northwestern Highway, Suite 700, Southfield, Michigan 48075, the firm maintains additional offices or service locations in Detroit and other Michigan cities (including listings in Grand Rapids, Flint, Ypsilanti, Sterling Heights, and elsewhere). It advertises statewide reach. Contact is promoted through the toll-free number 855-645-3946 and the website 855mikewins.com. The firm describes a large internal team of attorneys, case managers, investigators, and support staff and stresses free consultations and risk-free engagement for qualifying injury claims.
Morse remains the central public face and owner. The firm’s growth narrative emphasizes systems, marketing, and operations expertise in addition to courtroom work. Community initiatives tied to the firm and Morse include Project Backpack (hundreds of thousands of school-supply backpacks distributed to Detroit-area students since 2013), annual pet-adoption events with Michigan Humane (“Meet Your Best Friend”), and free New Year’s Eve rides intended to reduce impaired driving.
Notable Cases and Legal Work
Publicly reported results attributed to the firm or Morse include:
- A $75 million jury verdict in a 2024 Wayne County wrongful-death case involving the 2019 death of 21-year-old Denis Preka after he ingested MDMA that had been represented as Adderall. Morse personally tried the case; the firm described it as the largest single-person wrongful-death verdict in Wayne County and Michigan history.
- A reported $37 million settlement in a trucking-related wrongful-death matter described by the firm as a record for a single death in Michigan.
- An $8.3 million jury verdict in Genesee County (2019) against Auto-Owners Insurance on behalf of client Amber Briolat after a five-day trial; the insurer’s pretrial offer was substantially lower.
- Multiple multi-million-dollar recoveries in auto, truck, and motorcycle cases, including figures such as $9.6 million, $5–6 million truck and motorcycle recoveries, and various settlements and arbitrations in the high six- and seven-figure range.
These outcomes are drawn from firm announcements, press releases, and secondary reporting. Individual case results depend on unique facts, evidence, and jurisdiction; past results do not guarantee future outcomes. The firm also publicizes smaller but significant verdicts in which juries awarded multiples of insurer offers.
Mike Morse Law Firm’s Professional Reputation
Reputation materials present two strands. On the positive side, the firm and Morse have accumulated peer and media recognition (Super Lawyers, Martindale AV, Best Lawyers, national trial-lawyer lists), high-volume client volume claims, and community philanthropy. Client-review platforms such as Avvo and Martindale show aggregate ratings in the mid-to-high 4-star range based on dozens to hundreds of reviews, though individual experiences vary. The firm’s advertising and branding have made it one of the most visible personal-injury practices in Michigan.
Public records and news reporting also document controversies. In the late 2010s and early 2020s, multiple women (including former employees and one restaurant encounter) filed civil lawsuits alleging sexual assault or unwanted touching by Morse. Morse has consistently denied the allegations. Some cases involved questions of arbitration clauses; appellate courts issued rulings that allowed certain claims to proceed in court rather than private arbitration. Michigan Supreme Court action in at least one matter declined further review, permitting litigation to continue. Separate reporting covered a State Farm civil lawsuit alleging that Morse held an undisclosed interest in an MRI facility that generated referrals (Morse was not a named defendant in the primary action in some accounts), and earlier Attorney Grievance Commission complaints regarding solicitation and fee practices that were ultimately dismissed by the Attorney Discipline Board. Federal investigations into related insurance-fraud schemes were reported in news coverage; Morse was not charged as a criminal defendant in the materials reviewed.
These matters are allegations or civil claims unless and until resolved by final judgment, settlement, or disciplinary finding. Readers evaluating reputation should consult primary court records, State Bar of Michigan status, and current news for the most recent developments. No public disciplinary suspension or disbarment appears in the primary attorney-directory sources examined for this profile.
Why Are People Searching for Mike Morse Law Firm?
Search volume is driven by several overlapping factors. The firm’s extensive television, billboard, and digital advertising creates name recognition among people injured in Michigan traffic crashes who need a lawyer. High-profile verdicts—especially the $75 million Preka case—generate media coverage that prompts further inquiry. Potential clients research track record, contingency-fee arrangements, and office accessibility. Others look for biographical or professional information about Morse himself, including education, awards, or the Fireproof coaching business. Reputation research (both positive results and the publicized civil allegations) also fuels searches. Finally, people seeking information on Michigan no-fault benefits, first-party claims, or specific accident types often encounter the firm’s content and branded materials.
Conclusion
Mike Morse Law Firm, founded by Michael J. Morse in 1995, operates as a high-volume personal injury practice centered in Southfield, Michigan, with a stated focus on vehicle-accident victims and related claims under Michigan law. Morse’s path from University of Arizona undergraduate and Detroit Mercy law graduate to founder of a firm that reports more than $2 billion in recoveries and extensive community outreach is well documented in professional profiles. Notable results, including multi-million-dollar verdicts and settlements, sit alongside a public record that also contains civil allegations of misconduct, which Morse has denied and which remain subject to the distinctions between claims and adjudicated findings. For anyone evaluating the firm—whether for potential representation, professional research, or general information—the most reliable path is direct consultation of the State Bar of Michigan attorney directory, official court records, and the firm’s own current disclosures. The combination of scale, visibility, and documented case outcomes explains why the name continues to attract substantial search interest.
FAQs
Is Mike Morse Law Firm the largest personal injury firm in Michigan?
The firm and multiple independent profiles describe it as Michigan’s largest personal injury practice by staff size and case volume. Exact rankings can vary by metric, but the claim is consistently repeated in professional directories and firm materials.
What kinds of cases does the firm handle?
Primarily plaintiff personal-injury matters arising from motor-vehicle accidents (cars, trucks, motorcycles), plus dog bites, premises liability, wrongful death, and Social Security Disability claims. Contingency fees are the standard engagement model.
Where is Mike Morse Law Firm located?
Main office is in Southfield, Michigan, at 24901 Northwestern Highway, Suite 700. Additional service locations exist in Detroit and other Michigan cities; the firm states it handles cases statewide.
What is Mike Morse’s educational background?
B.S. in Business (honors) from the University of Arizona (1989) and J.D. (cum laude) from the University of Detroit School of Law (1992). Admitted to the Michigan bar in 1992.
Has the firm won large verdicts or settlements?
Yes. Publicly reported examples include a $75 million wrongful-death jury verdict, a $37 million settlement, an $8.3 million trial verdict, and numerous other multi-million-dollar recoveries in vehicle-accident cases. Results are case-specific.
Are there public controversies involving Mike Morse?
Civil lawsuits alleging sexual misconduct have been filed; Morse has denied the allegations. Certain claims proceeded after appellate rulings on arbitration issues. Separate civil and investigative reporting addressed insurance-related business arrangements. Readers should review primary sources for current status; no criminal conviction or bar discipline appears in the standard directory listings reviewed.
How does the firm charge clients?
Public materials describe contingency-fee representation—no upfront costs, with the firm paid a percentage of recovery only if the case succeeds.
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