Morris Bart III is a New Orleans-based personal injury attorney and the founder of Morris Bart, LLC (also known as Morris Bart Personal Injury Lawyers). He built one of the largest personal injury firms in the Gulf Coast region after becoming the first lawyer in Louisiana to advertise legal services on television in 1980. His firm’s slogan, “One Call, That’s All,” is widely recognized across Louisiana and neighboring states. Bart has practiced for more than 45 years, focusing on personal injury, automobile accidents, mass torts involving pharmaceuticals and medical devices, workers’ compensation, and related claims. Search interest in his name often stems from his high-visibility advertising, the scale of his firm, and cultural moments such as a 2015 viral story involving a toddler’s birthday party themed around him.
Morris Bart: Quick Profile
| Detail | Information |
|---|---|
| Full Name | Morris Bart III |
| Profession | Attorney |
| Legal Role | Founder and principal of Morris Bart, LLC |
| Law Firm | Morris Bart Personal Injury Lawyers / Morris Bart, LLC |
| Practice Areas | Personal injury, automobile accidents, trucking accidents, mass torts (pharmaceuticals and medical devices), workers’ compensation, premises liability, maritime/Jones Act claims, and related matters |
| Location | New Orleans, Louisiana (headquarters); offices in Louisiana, Mississippi, Alabama, and Arkansas |
| Education | B.A., University of New Orleans (1975); J.D., Loyola University Law School (1978) |
| Bar Admission | Louisiana (1978); Mississippi (1978) |
| Known For | Pioneering legal advertising in Louisiana; building a large personal injury firm; mass tort recoveries; regional cultural recognition |
Who Is Morris Bart?
Morris Bart III is a trial lawyer whose career has centered on representing injury victims in Louisiana and the broader Gulf South. Born in Knoxville, Tennessee, he moved with his family to the New Orleans area at age four in 1962 and has remained closely tied to the region. He founded what is now one of the larger personal injury practices in the United States, with more than 100 attorneys and support staff exceeding 150–200 across roughly 15 offices in four states.
People search for Morris Bart primarily because of his long-running television advertising, which made his name and slogan fixtures in Louisiana legal culture. The firm handles high volumes of personal injury claims on a contingency-fee basis and has been involved in large-scale mass tort and class-action matters. Public interest also spikes around cultural or news events tied to the firm, including a well-publicized 2015 episode in which a two-year-old’s Morris Bart-themed birthday party led to national coverage and an appearance on Jimmy Kimmel Live.
Bart’s professional significance lies less in any single landmark trial verdict and more in the scale of his firm, its marketing approach, and its role in making personal injury legal services more visible to ordinary consumers. He has lectured on legal advertising and has been active in professional associations focused on plaintiffs’ work.
Morris Bart’s Legal Career
After graduating from law school, Bart was admitted to the Louisiana and Mississippi bars in 1978. He began as a sole practitioner. In 1980 he became the first attorney in Louisiana to advertise personal injury services on television. At the time the firm consisted of Bart and one shared secretary. The advertising strategy, built around the memorable “One Call, That’s All” tagline, drove substantial growth.
Over subsequent decades the practice expanded into one of the larger personal injury operations in the region, with offices in major Louisiana cities and locations in Mississippi, Alabama, and Arkansas. Headquarters remain in the Pan American Life Center at 601 Poydras Street, 24th Floor, in New Orleans. The firm reports handling thousands of cases annually and has publicly referenced substantial collective recoveries for clients, though specific firm-wide totals vary by source and time period.
Bart has emphasized mass tort work involving pharmaceuticals and medical devices, areas in which the firm has pursued multi-million-dollar recoveries for groups of clients. The firm has also handled automobile and trucking accidents, workers’ compensation claims, premises liability (slip-and-fall) matters, maritime and Jones Act cases, and insurance disputes, including property damage claims arising from hurricanes. In recent years the firm took over a large volume of Hurricane Ida-related property insurance cases previously handled by another firm that faced disciplinary issues. Separate litigation has arisen over fees in some of those matters.
In early 2025 the firm filed one of the first civil lawsuits on behalf of survivors and a family member of a victim of the New Year’s Day truck attack on Bourbon Street in New Orleans, naming the city and certain contractors as defendants and alleging failures related to protective infrastructure.
Bart has also been involved in broader professional and public-interest activity, including earlier service connected to the New Orleans District Attorney’s Office and participation in litigation challenging certain Louisiana lawyer advertising rules.
Education and Qualifications
Bart earned a Bachelor of Arts degree from the University of New Orleans in 1975. He received his Juris Doctor from Loyola University Law School (also referred to as Loyola College of Law or Loyola University New Orleans College of Law) in 1978. During law school he served as president of the Phi Alpha Delta legal fraternity, belonged to the Blue Key National Honor Society, and received an American Jurisprudence award for academic excellence.
He was admitted to the Louisiana Bar in 1978 and remains eligible to practice. He is also admitted in Mississippi (1978). Professional directories list membership in the Louisiana State Bar Association, the Mississippi Association for Justice, the American Association for Justice, and service on the council or Board of Governors of the Louisiana Association for Justice. Public records and attorney rating services such as Avvo have reported no disciplinary misconduct.
Additional details such as specific undergraduate major or advanced certifications beyond the J.D. are not prominently detailed in primary sources.
What Type of Law Does Morris Bart Practice?
Morris Bart and his firm concentrate on plaintiffs’-side personal injury and related civil claims. Primary areas include:
Automobile and trucking accidents. These form a large share of the firm’s caseload. Representation typically involves claims against negligent drivers, commercial carriers, and their insurers for medical expenses, lost wages, pain and suffering, and other damages. The firm also handles motorcycle, pedestrian, and rideshare accidents.
Mass torts and pharmaceutical/medical device litigation. Bart has developed a national reputation in this field. The firm has pursued claims involving defective drugs and devices, seeking recoveries for groups of clients injured by the same product. Sources credit multi-million-dollar results in these matters.
Workers’ compensation. The firm represents injured workers seeking benefits under state systems for workplace injuries.
Premises liability and slip-and-fall claims. These involve injuries on property owned or controlled by others due to unsafe conditions.
Maritime and Jones Act claims. Given the Gulf Coast location, the firm handles offshore and maritime personal injury matters.
Other related work. This includes medical malpractice, wrongful death, toxic torts, products liability, class actions, and, more recently, certain insurance and storm-damage claims.
The firm generally works on a contingency-fee basis, meaning clients typically pay attorney fees only if a recovery is obtained. Practice descriptions come from the firm’s own materials and professional directories; individual case outcomes depend on specific facts and are not guaranteed.
Morris Bart and Their Law Firm
Morris Bart, LLC operates as Morris Bart Personal Injury Lawyers. The headquarters are at 601 Poydras Street, 24th Floor, New Orleans, Louisiana 70130. The firm maintains multiple offices across Louisiana, Mississippi, Alabama, and Arkansas to serve clients regionally. Staffing includes more than 100 attorneys and a large support team. Public statements have referenced a substantial advertising budget that supports ongoing television, digital, and other marketing.
Bart serves as founder and principal. The firm markets itself as focused on personal injury recovery and emphasizes accessibility through advertising and free consultations. It has invested in facilities such as a mock trial room for case preparation. Growth from a solo practice in 1980 to a multi-state operation is attributed largely to early and sustained advertising and high case volume.
The firm’s model prioritizes contingency representation for injury victims. It has also engaged in community initiatives, including support for food banks and education.
Notable Cases and Legal Work
Specific individual verdicts or settlements attributable solely to Bart himself are not always detailed in public sources with full case captions, as many personal injury matters resolve confidentially or through the broader firm. Available information includes:
The firm has published examples of recoveries in the hundreds of thousands of dollars for automobile accidents, workers’ compensation claims, and similar matters in various Louisiana and Mississippi locations. These are illustrative rather than exhaustive.
In mass tort contexts, Bart’s firm participated in fen-phen (diet drug) litigation in the late 1990s and early 2000s, including co-counsel arrangements and global settlement discussions. The firm was also involved in the Chinese drywall multidistrict litigation, filing early cases in Louisiana and contributing to common-benefit work that helped organize the MDL and related settlements.
More recently, the firm assumed representation in approximately 2,000 Hurricane Ida property insurance cases previously handled by MMA Law Firm after that firm faced suspensions and disciplinary proceedings. Fee disputes between the firms have generated ongoing litigation in federal and bankruptcy courts. Separate from those disputes, the firm has continued handling the underlying claims.
In January 2025 the firm filed suit on behalf of survivors and a family member related to the New Year’s Day vehicle attack in New Orleans, alleging negligence by the city and contractors regarding bollards and protective measures. The case remains in early stages as of the latest available reports.
These matters illustrate the firm’s involvement in both individual injury claims and larger coordinated litigations. Outcomes in any specific case depend on evidence, applicable law, and procedural developments; public reports should not be read as guarantees of future results.
Morris Bart’s Professional Reputation
Bart is frequently described in local media and firm materials as a recognizable figure in Louisiana legal culture due to decades of television advertising. Professional recognition includes listings as a Super Lawyer, membership in the Million Dollar Advocates Forum, recognition by Gambit Weekly as “Best Attorney,” and a Leadership in Law award from New Orleans CityBusiness.
He has lectured on legal advertising at Tulane University, Loyola Law School, and the University of New Orleans. Client review aggregators such as Avvo show substantial numbers of reviews with mixed but generally positive overall ratings; individual experiences vary. Rating services have noted eligibility to practice with no reported misconduct in available records.
Philanthropy forms a visible part of his public profile. He and his wife Cathy have supported Second Harvest Food Bank; a volunteer center there is named the Cathy & Morris Bart Center. He has also supported educational institutions including the University of New Orleans, Loyola Law School, and several local schools, and has partnered on community drives for school supplies and holiday toys.
Bart has produced films, including Factory Girl (2006). He has been a significant political donor, with affiliations noted in public reporting. In 2020 he publicly discussed contracting and recovering from COVID-19.
Legal advertising itself has drawn both praise for increasing access to legal services and criticism from those who view it as overly commercial. Bart has defended the practice as a means of reaching people who might otherwise not seek counsel. He participated in litigation challenging certain Louisiana advertising restrictions.
Why Are People Searching for Morris Bart?
Search interest is driven primarily by the firm’s extensive television and digital advertising, which has made the name and slogan highly familiar throughout Louisiana and the Gulf Coast. Prospective clients looking for personal injury representation after accidents frequently encounter the ads and search for more information.
Cultural visibility amplifies this. The 2015 story of a toddler obsessed with Bart’s commercials, whose mother organized a themed birthday party complete with cake and cardboard cutout, generated national media coverage (including Time, Wall Street Journal, and local outlets) and culminated in Bart surprising the child on Jimmy Kimmel Live. That episode remains a memorable reference point.
Additional drivers include news coverage of large case volumes (such as the Hurricane Ida claims), the firm’s size and multi-state presence, professional profiles on sites like Martindale and Avvo, and occasional high-profile filings such as the New Year’s attack lawsuits. People researching lawyers for injury claims, checking firm reputation, or simply recalling the ads contribute to ongoing search volume. Reputation research and “who is” queries are common given the advertising saturation.
Conclusion
Morris Bart III has practiced personal injury law in Louisiana for more than four decades. After early years as a solo practitioner, he used television advertising—then novel in the state—to grow Morris Bart, LLC into a multi-state firm with more than 100 attorneys. The firm focuses on representing injury victims in automobile accidents, mass torts, workers’ compensation, and related claims, operating primarily on contingency fees from its New Orleans headquarters and regional offices.
Verified public information confirms his education at the University of New Orleans and Loyola Law School, 1978 bar admissions in Louisiana and Mississippi, membership in plaintiffs’ organizations, and recognition such as Super Lawyer listings and Million Dollar Advocates Forum membership. His firm has participated in significant coordinated litigations, including fen-phen, Chinese drywall, and large volumes of storm-related insurance claims. Cultural recognition, driven by advertising and the 2015 Jimmy Kimmel Live episode, has made the name a regional fixture.
Anyone considering legal representation should independently verify current bar status, review specific case details with counsel, and understand that past results do not predict future outcomes. Official firm materials, state bar resources, and court records remain the primary sources for the most current information.
Frequently Asked Questions
Who is Morris Bart?
Morris Bart III is a New Orleans personal injury attorney who founded Morris Bart, LLC. He is known for pioneering television advertising of legal services in Louisiana beginning in 1980 and for building a large regional firm focused on injury claims.
Is Morris Bart a real lawyer?
Yes. He has been admitted to the Louisiana and Mississippi bars since 1978 and remains eligible to practice according to available professional records.
What law firm is Morris Bart associated with?
He is the founder and principal of Morris Bart, LLC, operating as Morris Bart Personal Injury Lawyers, headquartered in New Orleans with additional offices in Louisiana, Mississippi, Alabama, and Arkansas.
What type of lawyer is Morris Bart?
He is a plaintiffs’ personal injury lawyer. His practice and firm handle automobile and trucking accidents, mass torts (especially pharmaceuticals and medical devices), workers’ compensation, premises liability, maritime claims, and related civil matters.
Where did Morris Bart go to law school?
He earned his J.D. from Loyola University Law School in 1978 after receiving a B.A. from the University of New Orleans in 1975.
Why is Morris Bart famous in Louisiana?
Decades of television advertising featuring the slogan “One Call, That’s All” made his name widely recognizable. A 2015 viral story about a toddler’s birthday party themed around him further increased national awareness.
Has Morris Bart been involved in any notable controversies?
The firm has been party to fee disputes arising from the transfer of Hurricane Ida cases from another firm that faced disciplinary problems. Bart has also been involved in challenges to lawyer advertising rules. Available bar records and rating services do not report personal disciplinary misconduct.
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